"California’s New Data Privacy Law”
Recently, California established a new data privacy law regarding the rights of consumers over their personal information. Set to take effect in 2020, this new law will affect companies in the digital sector (who have Californian clients) by forcing them to comply with higher privacy standards. Consumers will have to be given the option to opt-out of sharing personal information, as well as the right to prohibit the sale of their information if they do choose to share it.
So, what does this mean for businesses? Many businesses will have to undergo major changes by modifying their infrastructures in order to adhere to the new California law.
Find out more as Digital Edge's VP of Compliance answers some key questions regarding this significant change to data privacy in the US.