Articles by tag "cpra"

Does your company do any business with California residents or businesses? Do you have even one employee in California? Do you generate $25 million or more in gross revenue?  Are you a service provider or contractor for a California based company that is subject to the GDPR?

If so, you should know by now that in a mere 2 ½ months the “California Privacy Rights Act” (CPRA) enforcement will begin, and with it some much-expanded privacy rights of California residents, and some much-expanded privacy obligations for businesses. 

Background:

The CPRA is the most robust consumer privacy law in the United States. In November 2020, California voters approved the California Privacy Rights Act of 2020, otherwise known as the CPRA. This is an amendment to the California Consumer Privacy Act (CCPA) that voters approved in 2018. 

The CPRA has now modified, expanded, and clarified privacy rights for California residents, and it takes inspiration from the EU’s GDPR policy in a variety of ways. For instance, the CPRA creates a new enforcement agency. Previously the CCPA was enforced by the California Office of the Attorney General. However, in the EU, GDPR is enforced by data protection authorities –– and now, California has implemented one, too: the California Privacy Protection Agency (CPPA). 

Purpose:

CPRA’s purpose is to redefine and expand the California Consumer Privacy Act (CCPA) in order to strengthen the rights of residents of California. It provides consumers greater opportunity to opt out and requires deliberate data privacy management from businesses.

California has made it clear that they are serious. These rights can and will be enforced by private citizens, all California district attorneys, and the newly created “California Privacy Protection Agency” mentioned above and created solely to enforce privacy laws.

What are these rights?

The CPRA expands and amends the previous California privacy laws. Taken together they consist of the following bundle of privacy rights:

1. Right to Access personal information.
2. Right to Delete personal information.
3. Right to Correct personal information.
4. Right to Object to Selling personal information.
5. Right to Opt-Out of behavioral profiling and automated decision making.
6. Right to Object to the Use of Sensitive Information.
7. Right to Data Portability.

But that’s not all:

1. Purpose Limitation – Personal information can only be used for the purpose it was originally collected.
2. Children’s Data – Fines are now tripled for violating the privacy rights of children under 16.
3. Storage Limitation – Personal information must be destroyed once it has been used for its purpose at collection.
4. *Reasonable Cybersecurity Controls – Security controls must be commensurate with the sensitivity of the data you are protecting. This part by itself is just as big an undertaking as complying with the rest of the CPRA.

What are the penalties? 

$2,000 per offense for mistakes, $2,500 per offense for negligent mistakes, and $7,500 per offense for intentional offenses.

Please be aware – These offenses are accumulative and every California resident impacted by the same event will constitute a separate offence.

This can mean fines well into the millions of dollars

So far, under the CCPA (the current main California Privacy law) there has been numerous private settlements reaching into the millions of dollars including a recent one for $10 million - and just this past August Sephora was fined $1.2 million by the California Attorney General.

Becoming compliant with the CPRA is not an easy task, you will need to find out where every bit of personal data comes from and how it is handled. Then you will need to figure out how to actually comply with the law which will take policies and procedures and technical implementations. We at Digital Edge are experts in compliance and can assist you in developing a strategy and plan to ensure your business is protected and align with the January 2023 deadlines.

For more information contact sales@digitaledge.net